中国福利彩票网

北京朗创网络,专业网站优化seo外包服务商,北京手机网站建设,品牌整合推广服务公司 联系我们 400-880-6422
电话咨询

欧卡咖啡网络推广方案

点击次数: 139 加入时间:2015-03-14 10:54文章来源:北京朗创网络

欧卡咖啡网络推广方案

  一、营销环境分析

  1. 咖啡市场现状分析

中国福利彩票网   ZHUANJIAYUJI,ZHONGGUOJIANGCHENGWEIQUANQIUZUIDADEKAFEIXIAOFEIGUO,DAO2020NIANZHONGGUORENRENJUNMEITIANHEYIBEIKAFEIDEHUA,JINKAFEIDOUSHICHANGMEINIANJIANGDADAO500YIMEIJIN,ZHENGGECHANYELIANJIANGCHANSHENGSHANGQIANYIMEIJINDESHICHANG。KAFEIXINGYEWUYISHITOUZIZHEDELETU,CHUANGYEZHEDETIANTANG。GENJUZUIXINDEYIXIANGDIAOCHAXIANSHI,MUQIANSURONGKAFEIYICHENGZHULIUCHANPIN。GAODA92.2%DERENHEGUOSURONGKAFEI。GUONEIKAFEISHICHANGJINGZHENGJILIE,RUHEYONGYOUGENGDUOXIAOFEIZHECHENGWEIGECHANGSHANG、DAILISHANGJIAOJINNAOZHISIKAODEZHUYAOWENTI。

  ZAIPINPAIFANGMIAN,QUECHAO、XINGBAKEDENGGUOJIZHIMINGPINPAIYIJINGZAIZHONGGUOBENTUZHANYOUYIDINGDESHICHANGFENE,MIANLINGUONEIRIYIJINGZHENGDEKAFEISHICHANG,KUODAPINPAIYINGXIANGLIHEHAOZHAOLICHENGWEIGESHENGCHANCHANGJIA、DAILISHANGDENGDESHOUYAORENWU。21SHIJISHIHULIANWANGSHIDAI,GEZHONGPINPAICHANPINDOUYOUZIJIDEXUANCHUANWANGZHANHUOGEZHONGWANGLUOTUIGUANGXINGSHI,YINCITUOZHANPINPAIYINGXIANGLIDEFUGAIMIANYOUQIZHONGYAO。YUCIXIANGBI,OUKAKAFEIZAIZHEIFANGMIANZESHAOXIANLUOHOU。

  2. 市场定位

  SUIZHEZHONGGUOJINGJIDEKUAISUFAZHAN,RENMENDESHENGHUOSHUIPINGZAIBUDUANTIGAO,KAFEIZHEIZHONGXISHIYINPINZHENGZAIBEIYUELAIYUEDUODEGUORENSUOJIESHOU,SUIZHIERLAIDEKAFEIWENHUAZHENGCHONGMANSHENGHUODEMEIGESHIKE。KAFEIBUZAIJINJINSHIYIZHONGYINLIAO,TAZHUJIANYUSHISHANG、PINWEIJINJINLIANXIZAIYIQI,TIXIANCHUGAOPINZHIDEXIANDAISHENGHUO。HUOSHIJIAOYOUTANXIN,HUOSHISHANGWUHUITAN,HUOSHIXIUXIANYIQING,JINZAIYIBEIYINLEMIMANDEKAFEIZHONG。

  JUXIANGGUANDESHUJUTONGJI,MUQIANPINGJUNMEIGEZHONGGUORENMEINIANDEKAFEIXIAOFEILIANGJINYOU4BEI,JISHISHIBEIJING、SHANGHAI、GUANGZHOUZHEIYANGDEDACHENGSHI,PINGJUNMEIRENMEINIANDEXIAOFEILIANGYEJINYOU20BEI,YUJINLINDERIBENRENNIANJUNXIAOFEI200BEI,HANGUORENNIANJUNXIAOFEI140BEIDESHULIANGXIANGBI,ZHONGGUODEKAFEIXIAOFEISHICHANGYOUZHEJUDADEFAZHANSHANGSHENGKONGJIAN。SHICHANGXIAOFEIDUIXIANGWEIDAZHONGQUNTI,ZOU“PINGJIAKAFEI”LUXIAN。GONGSICAIYONGLIANSUOJIAMENGDEJINGYINGMOSHI,JINXINGSHICHANGYUNZUO,ZONGBUTIGONGPINPAIZHICHI、SHEBEI、JISHU、CHANPINGONGYING,SHOUHOUFUWUYITIAOLONGTIXI,WEIJIAMENGSHANGDEJINGYINGTIGONGLEQIANGYOULIDEBAOZHANG。“OUKA”ZONGBUYU“OUKAKAFEI”JIAMENGSHANGDEGONGTONGMUBIAOSHI“LIZHIRANGSUOYOUXIAIKAFEIDERENDOUHESHANGWUMEIJIALIANDEKAFEI”。

  二.营销战略

  1.网络推广

中国福利彩票网   ZAIQUANGUOFANWEINEI,OUKAZONGBUXIANGGAIPINPAIDEGEDIDAILITIGONGWANGSHANGSHANGCHENGDEJIANSHEYUYINGXIAOFUWU,XIEZHUOUKAZAIZHENGGEZHONGGUOSHICHANGJINXINGCHANPINTUIGUANGYUXIAOSHOU;

  ZAIBAIDU,GUGE,DENGSOUSUOYINQINGSHANG,CAIYONGDUOYONGLIANJIEFANGSHI,SHIPAIMINGJINKENENGKAOQIAN,BUCAIYONGJINGJIAPAIMINGFANGSHI,JIANGDICHENGBEN。

中国福利彩票网   ZAIWANGLUOJIZHONGQUYU,RUWANGBADENGGONGGONGCHANGHEZHONGJIADACHANPINBAOGUANGLV。BIRUYUHESHIDELIANSUOWANGBAHEZUO,ZAIDIANNAOSHANGSHEZHIWANGSHANGSHANGCHENGWEILIULANQIZHONGGUOFULICAIPIAOWANGDENGXINGSHI,TONGSHIKEYIZAIWANGBANEITIGONGXIAOSHOU。

  JIANLIBOKEYINGXIAO,TIGAOOUKAPINPAIDEZHIMINGDU。

  ZAIDUOZHONGLUNTANFABIAOKAFEIXINGYEDEWENZHANG,BINGYIOUKAWEILI,TIGAOPINPAIGUANZHUDU。

  2.方案实施

  差异化营销策略

  BAZHENGGEZHONGGUODASHICHANGXIFENCHENGRUOGANZISHICHANG,GENJUGUIGONGSIDEZIYUANYUNENGLIDEJUTIQINGKUANGXUANZEJIGEZISHICHANG,WEIBUTONGDEZISHICHANGTIGONGBUTONGDECHANPIN、CAIQUBUTONGDEYINGXIAOFANGAN。BIRU,ZHENDUIDAZHONGZHUANYUANXIAO,JIANLIXIAOSHOUDAILIZHIDU,YUXUEXIAOHEZUOTIGONGQINGONGJIANXUEGANGWEI;ZHENDUICHAOSHI,PEIXUNXIANCHANGTUIGUANGZHUANYUAN,JUXINGMIANFEIPINCHANGHUODONGDENG;ZHENDUIKAFEITINGDENGXIANGGUANXIAOFEICHANGSUOKAIZHANGEZHONGXINGSHIHEZUO。QICI,RUGUOJINGFEIYUSUANGOUDUO,YEKEYIKAOLVZAIBAIDU、GoogleDENGDAXINGSOUSUOYINQINGTOUFANGZHENDUIHUABEIQUGESHENGSHIDEJINGJIAPAIMINGGUANGGAO,TISHENGGUANGGAOFUGAIMIAN,TIGAOPINPAIZHIMINGDU,JIAKUANSHICHANGZHANYOULV。

  ZAIWANGLUOJIZHONGQUYU、CHAOSHIDENG,CAIYONGXIANGJINDEYINGXIAOSHOUDUANJINXINGTUIGUANGYINGXIAO。JIANSHAOHUODONGCHENGBEN,ZENGJIAYINGXIAOXIAOGUO。

  LIYONGSOUSUOYINQINGYOUHUADENGJISHUDUIGUISIWANGZHANJINXINGTUIGUANG,RANGGENGDUODERENLEJIEOUKAPINPAIKAFEI,BINGCUJINTAMENCHANSHENGGOUMAIYUWANGHEXUNQIUGOUMAI,ZUIDAXIANDUTIGAOCHANPINXIAOSHOUYEJI。



文章地址:/seoyh/1.html ,北京网站优化seo外包,公司,朗创网络;如需转载请注明本文来源出处!
上一篇:没有了